Ruby on Rails App for Advanced Care Directive Healthcare Startup


Company: Healthcarelinked
Founders: Mark Enker + Chris Lemelle
Founded: 2013
Tech Stack: HTML, CSS, Javascript, Ruby on Rails, PostgreSQL
Hosting: Bare Metal Server at Lightedge (formerly OnRamp)
Devops Tools:  Puppet
Compliance: Hipaa



What was your goal for working with Gennovacap Technology?

We needed help developing a ruby on rails app that assists in managing the care of patients with chronic illnesses. These patients are often seeing multiple doctors and specialists across many different practices. Our software helps to organize all their records on one platform. We hoped to find a great app development company to help us achieve our goal.


Please describe the scope of their work.

Everything was from scratch. Gennovacap did a road map and designed everything prior to developing the app. They helped us bridge the gap between what we’re trying to do from a health care and clinical standpoint into a workflow through this product development. They served in multiple capacities, including marketing and branding. The majority of the work was done on the ruby on rails app. Once the development was complete, they deployed the app using CI/CD to a Hipaa compliant hosting service for us.

What was your process for selecting Gennovacap Technology with which to work?

We were referred by a friend.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was $100,000 to $200,000.


Do you have any statistics or metrics to track improvement from the project?

The product launch went well, they did a fantastic job, and were a great resource. They were flexible, and easily navigated changes in the project as it developed.

Is there anything unique about them that really makes them stand out, compared to other companies?

I really enjoyed working with Reza [Piri, CEO of Gennovacap Technology]. He has a lot of common sense, which can be hard to find in this industry. I was most impressed with his interpersonal skills. He’s flexible and if something’s not working out, he will hop on a call immediately, and design things according to our needs. Reza is also innovative, which is important and he’s also willing to adapt to the client as needed for the project. When he doesn’t know something, he makes it a point to figure out.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I had no problems worth mentioning.