Elmcroft Senior Living WordPress Web Development

WordPress Web Development

The Results


Please provide a description of your company.

We operate residential care facilities for seniors.

What is your role and responsibilities?

I’m the director of Internet marketing.


What was your goal for working with Gennovacap?

We were trying to find a new WordPress Web Development company to help with our blog.


Please describe the scope of their work.

The scope of the work was pretty much just WordPress web development. Tasks included working on our geo-mapping, new web forms, implementation with some of our analytics platforms, basic template design, and implementation.

What was your process for selecting Gennovacap with which to work?

I’ve known Reza [Piri, CEO of Gennovacap] for several years through other colleagues and friends that have done work with him. He has a great reputation.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I can tell you that their rate is around $110 an hour, which is really competitive in their market.


What were the results of the project?

The results have been positive. Gennovacap has very good developers. If something comes up that they haven’t done before, they’re quick to dig in and figure things out. It’s been great for us.

The new site was launched within three months, and our relationship is ongoing as they continue to provide support.

Do you have any statistics or metrics to track improvement from the project?

Helped improved the conversion rate of digital ads from 1.5% to 4.5% with the web design and web development work.

Is there anything unique about Gennovacap that really makes them stand out, compared to other companies?

I think communication is what sets Reza and his team apart. He’s quick to hop on Skype or Google Circle Chat, and talk us through anything and everything. When you talk to him, it’s not just emails or phone calls; it’s screen sharing, and walking us through things, and really teaching us and explaining things to us. He’s very detailed and methodical about how he collects and relays information. It can be hard to find that with other developers.

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