BACKGROUND

Introduce your business and what you do there.

We have two skin care locations in the Texas area, as well as a product line consisting of 45 SKUs, which are sold directly to consumers through our website. I’m the CEO of the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gennovacap Technology?

Our website was originally built by a New York developer. We had relocated our corporate office to Austin and were looking for a local partner who could maintain our website and blog. This eventually led to Gennovacap building a new website for us, more recently. 

SOLUTION

What was the scope of their involvement?

Our old website was built on the Spree platform. It wasn’t supported anymore, so we had challenges whenever we needed to make a new enhancement. It was proving to be more aggravation than it was worth, so Gennovacap suggested we get on the Shopify platform. I hesitated at first since it was a big investment, and we could have gotten one or two years out of the existing website. I’m glad that we ended up switching over, though, because the new platform ended up being a great fit.

We have a decent amount of traffic on the site and have been running the e-commerce store for a long time. Unlike a website for a startup, we had 18 years’ worth of URLs which needed to be accounted for. Gennovacap did a great job of providing a seamless move to the new platform.

How did you come to work with Gennovacap Technology?

I found Gennovacap through a Google search while looking for someone who had experience with the technology used by our previous website so that there would be less of a learning curve. Many decisions are made on a gut feeling, and Gennovacap seemed to have a lot of experience. They had their finger on the pulse of all things digital.

How much have you invested with Gennovacap Technology?

The cost of Gennovacap’s work for our new site was $118,000.

What is the status of this engagement?

We started working with Gennovacap in February 2016. They continue to maintain our website and blog. We've launched the new page, but it still requires some tweaks and enhancements. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I would say that since the new website launched, we’ve been looking at a 20% increase in sales. We are quite pleased with that.

The main thing is that our new platform offers a better mobile experience. This was a result of Gennovacap’s suggestions. They also helped with heatmapping and other tactics for understanding our customers’ behavior better.

How did Gennovacap Technology perform from a project management standpoint?

We never know what a relationship will be like until we get into the nitty-gritty. On the initial meeting, everyone will be on their best behavior; but, once we get down to it and there are deadlines put in place, organized project management will really come into place, as well as working with a team of people who can handle the pressure. Gennovacap’s project management was great, and there was a lot of communication. We couldn’t have been happier with them. We’ve had a successful launch, and there were only a few minor glitches at the end of the day—significantly fewer than with our previous relaunch using the New York company.

The collaboration was mostly virtual. Our main contact from Gennovacap is local, and he came to our office on a number of occasions. We had meetings and whiteboarded things, but much of the work was also done via FaceTime, phone, and Slack.

What did you find most impressive about Gennovacap Technology?

The most important things were Gennovacap’s communication and availability. Whenever we reached out to them, there was a sense of urgency and promptness on Gennovacap’s side. My main lead was a very good communicator, which is important. He was reachable on weekends and evenings, especially leading up to the launch when we were working around the clock. We were never left hanging or waiting on a response. If we hadn’t communicated well, things would have fallen through the cracks; if the developer was not taking the project seriously, that would also have been a problem.

At the end of the day, every person has strengths and weaknesses, and no one can be an expert at everything. I appreciated the fact that Gennovacap has a number of experts on the team, all with expertise in different areas. For example, for our WordPress blog, we could work with an expert in the platform. I felt like we didn’t have one person trying to do everything but rather worked with several go-to people.